Our Story

Lane Russell is family-owned business located in Austin, TX and operated by us!— Eric and Amanda Shoemaker. We have a background in visual design, photography, and technology... and a passion (some call it an obsession) for the vintage Volkswagen.



The early stages of our company began when we set out to help fellow vintage VW owners by creating 1967beetle.com. After several years of writing and connecting with Volkswagen enthusiasts around the world, we realized the demand for quality parts & accessories. With a keen eye for detail and an appreciation for hands-on craftsmanship, Lane Russell was founded.

We offer only the highest quality products available — including OEM, German, and NOS, with a focus on unique, period correct accessories.